During my time as Creative Director of Breakaway Ministries, I had the honor and pleasure of putting my hands to a vast array of creative projects, including but not limited to:

- Developing the organization's first-ever brand guide

- Leading, training, overseeing team of 15-20 creators (photo, video, and design)

- Social media graphic proliferation

- Slide decks 

- Dynamic walk-in/hype loops

- Openers and other program videos

- Promotional video shooting and postproduction

- Volunteer uniform and merch designs

- Credential and luggage tag production

- Large-scale banners and directional signage

- Tuesday night broadcast shooting and production

- Donor relations films and curated storytelling

- Stewarding and fine-tuning social media voice

- Podcast recording, editing, and distribution

- Custom motion graphic animation

- Special event branding and promotion

For a peek at some of these deliverables, explore the assets below.

First thing first: a Brand Guide to facilitate mass production of creative resources among a band of volunteer and contract creatives. From design guidelines to asset downloads to social media voice instructions, no question was left unanswered in this guide.

Leveraging social media to maximize anticipation for each and every semester:

Custom-made branded Breakaway animations, for easy drag & drop use by any videographer into any project:

Dynamic Walk-in Loops to keep the energy high as attendees arrive:

High-quality Champion tees with industrial puff ink designs for volunteer uniforms:

Merch drops on merch drops. Specifically designed with restraint to maximize bang for buck:

Polished, engaging videos for donors and close friends of Breakaway: 

Crowd-stopping on-campus physical displays:

10,000+ branded shirts with postcards — designed, produced, and distributed each summer to incoming freshmen at Texas A&M New Student Conferences:

The required content output of this role was staggering at times, but the variety was invigorating. This position awakened me to both the necessity and the blessing that a good Brand Guide can be, and it dramatically altered the trajectory of my career in providing other organizations with this crucial resource for creative structure.

Forever grateful for Breakaway, and excited to have taken part in their recent rebrand.